Our Mission
We have stood long enough in cold rain, to favour simple and functional design that focuses on materials respecting the harsh Northern climate.
To give consumers an alternative. Everyone should have the opportunity to make a positive impact through consumption. We’re here to show that it is possible to make sustainable fashion for everyone. And to change the industry system which is destroying our planet. We want to be at the forefront of innovation in sustainable fashion, leading the change in our industry.
Our goal is to minimise the problem of getting dressed appropriately, so you’ll have time to worry about the bigger picture. Whether it means waking up to a hectic routine with kids, an overwhelming day at work, or just plain harsh weather.